Price a tender with a plan, not a guess
Turn a tender into a traceable estimate: what the tender wants, a work breakdown, hours by role, a deliberate pricing posture, and a cost build down to a final target price.
Shown with a sample pursuit.
What you will learn
- How to read a tender for what it actually asks, and spot missing returnables early
- How a work breakdown keeps every line traceable to the tender
- Why labour rates should come from your own business profile
- The five pricing postures, and how to tell which clears your break-even
- How your price compares with the government's estimate, and which preference system applies
Read the transcript+
Pricing is where most small businesses either leave money on the table, or price themselves out. The Pricer turns a tender into a traceable estimate, one step at a time.
Step one reads the tender for you and lists what it actually wants. The mandatory returnables are right here, and anything you haven't got yet is flagged, so you know before you spend a minute on price.
Step two builds the work breakdown. Every line traces back to a section of the tender, so nothing is guessed, and nothing is forgotten.
Step three allocates hours by role. The rates come from your own business profile, so the labour total is yours, not a template's.
Now the important part. Choose a pricing posture on purpose. Cost-plus, market-parity, undercut with preference, value-anchor, or loss-leader. Each one shows you whether it clears your break-even.
Everything then rolls up into a cost build. Direct cost, overheads, your margin and contingency, down to a final target price.
And on the right, you can see how that price compares with the government's own estimate, and which preference system applies, eighty twenty or ninety ten.
Price with a plan, not a guess, and be able to trace every number back to the tender. Next, we'll look at how the preference points are calculated.